Our Story
Welcome To North & Noble Co.
My name is Lindsay Raney. I'm a tattooed, adventurous, free-spirited mama with a purpose and the woman behind North & Noble Co. This brand was born from a life that taught me that sometimes, finding yourself means first getting completely lost. Find Your North is more than just my brand and trademark, it is the phrase that I lived by at my lowest point. It represents finding whatever brings you back to you, your peace, your purpose, your strength, your direction, your light, or simply the courage to keep going when you aren't quite sure where the road leads. For me, finding my North meant learning to choose myself even when it was difficult to do so, embracing every part of who I am, and creating a life with intention - not perfection. I believe we can be soft and strong, wild and grounded, tattooed and elegant, adventurous and still crave somewhere that feels like home, carry scars from where we've been, and still be excited about where we're going. Above everything else, I'm a mama and my son is at the heart of everything I'm building. My greatest purpose is creating a life he can look at and know that no matter how many times life changes your direction, you can always find your way again. The truth is, this was born from my lowest chapter. When my life felt like it was falling apart, I found my direction in the middle of the pain. That's the purpose behind everything I create. This isn't simply a business that sells products, it's a reminder that no one has to walk through their hardest moments alone. My hope is to inspire, encourage, and stand behind those who feel lost, reminding them that healing is possible, their story isn't over, and they should never give up. If this brand helps even one person keep going, then it has already fulfilled its purpose. OUR MISSION - is to create more than a place to shop. North & Noble Co. exists to build a community rooted in hope, resilience, and authenticity. Every collection is designed to remind you that your story isn't over, your lowest moment doesn't define you, you can always find your way again and to do it all with grace and confidence. We spend countless hours not only creating products but choosing them as well for women, men, and children while encouraging people to embrace confidence, purpose, healing, and the unapologetic courage to become who they're meant to be. North represents the direction, peace, purpose, or version of yourself you're working toward. Noble represents the strength, character, integrity, and courage it takes to get there. And Find Your North is the heart connecting it all. A reminder that you don't have to have everything figured out to move forward, that your lowest chapter doesn't have to be your final destination. No matter where life has taken you, there is still direction to be found, hope to hold onto, and a purpose waiting ahead.