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If you've spent any time looking through North & Noble Co., you've probably seen the words "Find Your North." But I don't think I've fully explained where those words came from or why they mean so much to me.
As I've said, North & Noble Co was born from some of the hardest chapters of my life.
I learned pretty young that life doesn't always give you the people, circumstances, or protection you think it should. My childhood shaped me in ways I'm still understanding as an adult. There were wounds I carried quietly for years, things I learned to survive before I ever learned how to heal, and eventually became extremely good at being the person who could handle everything.
So I did.
Until life gave me things I couldn't simply "handle."
My health changed my entire perspective on what it means to live. I became a brain tumor survivor, twice. I went through emergency brain surgery in February of 2021, completed radiation in October of 2025, I deal with severe hearing loss, and a body that no longer always works the way I want it to. I've had to grieve versions of myself while simultaneously learning how grateful I am to still be here. More importantly, grateful that I still have the will-power to get up and show up for my son.
Somewhere in the middle of all of that, I realized something: I didn't want everything I had survived to only be something that hurt me. I wanted it to mean something, because the truth is, you absolutely can turn pain into purpose.
There have been seasons of my life where finding direction felt impossible. Seasons where I was simply trying to make it through the day while still showing up as a mother and making sure my son never had to carry the weight of the storms happening around him.
There were times I couldn't see what was ahead of me... But I kept going.
And eventually, I stopped asking, "Why did all of this happen to me?" and started asking, "What can I do with everything it taught me?"
That's where the heart behind Find Your North really began. Your "North" isn't a perfect life. It isn't having everything figured out. Sometimes finding your North is simply finding one reason to keep moving when you feel completely lost.
For me, it became my purpose.
I have always had a heart for people who are hurting, especially the ones who hurt silently. The people who still go to work, raise their children, laugh with their friends, and show up for everyone else while privately fighting battles nobody knows about.
Because I've been that person and to some extent, I still am.
North & Noble Co. became my way of turning those experiences into something that could reach beyond me.
Yes, this is a business. I sell clothing, accessories, electronics, gifts and products I'm proud of. For the most part everything on my website is inspirational, motivational, and offers a quiet reminder that your story can go onto purpose as well. But my dream has never stopped at building an online store.
I want to build a community.
A place where someone can read something and think, "Someone gets it." A brand that starts conversations about mental health, survival, fight or flight, healing and finding yourself again. And as this business grows, my goal is for that growth to eventually allow me to give back to organizations supporting mental health, domestic violence survivors, and those affected by cancer (eventually autoimmune disorders and autism awareness).
I can't rewrite my childhood. I can't erase the things I've lost. I can't change what my body has endured. But I can decide what I build from the pieces of me that I thought were hopeless.
And maybe that's the most beautiful part of healing, realizing that the things meant to break you don't get the final say in who you become.
North & Noble Co is still growing, and truthfully, so am I.
I'm not standing on the other side pretending I have life figured out. I'm building this while I'm still healing, still learning, still finding new pieces of myself. Maybe, you are too.
So if you're somewhere in the middle of your own story right now, somewhere between what happened to you and who you're becoming, I pray you'll stay awhile.
You don't have to have the whole map.
Sometimes you just need somewhere to start.
So rather than "branding" this blog, I'm going to end this to say, I pray you "Find Your North" and know that you don't have to do it alone.
-Lindsay Raney, Founder, North & Noble Co.
Read Also
- Posted on
There's a kind of tired that sleep doesn't fix.
It comes from being the person who keeps going.
The one who figures it out. The one everyone calls when something goes wrong. The one who says, "I'm fine," because explaining everything underneath those two words feels more exhausting than carrying it.
And somewhere along the way, people start calling you strong.
It sounds like a compliment... and most of the time, it is.
But sometimes being strong feels a lot like being told, "I know you'll handle it." And maybe you're tired of handling it.
When Being Strong Becomes an Expectation -
Sometimes we become strong because we had no other choice. Life happened, people needed us, responsibilities didn't stop, and there wasn't exactly a button we could press to put everything on hold while we figured ourselves out.
So, we adapted. We learned how to hurt and function at the same time. How to show up for work with things weighing heavily on our minds. How to take care of the people we love while quietly wondering who was taking care of us.
How to laugh, make plans, answer messages, handle responsibilities and keep moving... Even during seasons when we were barely holding ourselves together.
Eventually, strength stops feeling like something you have and starts feeling like something you're required to be.
But you are allowed to get tired.
Strength Doesn't Always Look Strong -
Maybe strength isn't always pushing through.
Maybe sometimes it's saying, "I can't do this today." Maybe it's asking for help. Maybe it's crying in the car before walking inside and continuing with your day. Maybe it's finally setting the boundary you've been terrified to set. Maybe it's walking away from something you desperately wanted to work. Maybe it's starting over when you never planned on starting over. Maybe it's simply making it through a day that nobody else knew was difficult.
These are victories in your life that nobody will ever clap for because nobody knew there was a battle happening in the first place.
THEY STILL COUNT!
You Don't Have to Earn Rest -
This is something I think a lot of us struggle with.
We tell ourselves we'll slow down when everything is finished. When everyone else is ok. When the house is clean. When the work is done. When the kids are taken care of. When the problem is solved.When life finally calms down.
Except... Life has a funny way of replacing one thing with another.
And before we know it, we've spent months, sometimes years, putting ourselves the bottom of our own list.
Rest doesn't have to be something you earn after you've completely exhausted yourself. Neither does PEACE. Neither does asking for help. Neither does having a bad day. You are a human being, not everyone's emergency contact.
Maybe You Needed to Hear This Today -
You can be grateful and overwhelmed. You can love your life and still need a break from it. You can love people deeply and still need space. You can be proud of how far you've come and still grieve what it took to get there. You can be independent and still wish someone would take care of you for once. You can be strong and still have moments when you don't want to be.
THOSE THINGS CAN EXIST TOGETHER! And none of them erase everything you've overcome.
This Space Is For You, Too -
Maybe you came to North & Noble Co. because you were shopping. Maybe you clicked on this because the title felt a little too familiar Maybe you're reading this at midnight while everyone else is asleep and, for once, nobody needs anything from you.
However you got here, I'm glad you did. Because this is exactly why I wanted The North Circle to exist.
Not as a place where someone pretends to have all the answers. But as a place where we can talk about the things people don't always say out loud.
The messy parts. The rebuilding. The grief. The growth. The days we're proud of ourselves and the days we're simply proud we made it through.
So, for the person who's tired of being strong: You don't have to prove your strength every single day.
Some days, strength is conquering the world. Other days, it's putting your phone on Do Not Disturb, getting comfortable, turning on the music that makes everything a little quieter, and deciding that whatever isn't an emergency can wait until tomorrow.
Both versions of you are worthy of being proud of. And if today was one of those days where all you managed to do was keep going?
THAT WAS ENOUGH. <3
Lindsay Raney
- Posted on
Hey Y'all, I'm Lindsay.
First, I want to thank you for being here. Whether you found North & Noble Co. through social media, a recommendation, or simply stumbled across this little corner of the internet, I'm incredibly grateful you did.
If there's one thing I'd love for you to know before you browse a single product, it's this: North & Noble Co. was never just about creating an online store. The dream has always been much bigger than that.
My dream has been to advocate for people. To encourage them. To remind them that no matter what life has thrown at them, there is still hope, purpose, and strength waiting to be found.
Life has a way of changing us.
For me, that meant walking through seasons I never expected. Facing brain tumors, invisible illnesses, navigating heartbreaks, rebuilding my life, and learning that healing isn't something that happens overnight. It's something we choose, over and over again, one day at a time. Through it all, my greatest purpose never changed: showing up as a mother, standing as my son's umbrella through every storm so he never had to be soaked by the rain I was weathering.
Somewhere along that journey, I realized something.
Every single person is trying to find something.
Some are searching for peace.
Some are searching for strength.
Some are searching for purpose, direction, healing, or simply themselves again.
That realization became the foundation of everything you will find in here (WAY MORE TO COME).
The phrase Find Your North isn't just my brand, it's a constant reminder. A reminder that your "North" doesn't have to look like anyone else's. It's whatever brings you back to the person you were always meant to be.
North & Noble Co. became the way I could share that message with the world.
Every collection, every design, every product, and every conversation has a purpose behind it. I don't want to create things just because they're trendy. I want to create things that mean something. Things that remind someone to keep going. Things that spark conversations. Things that make people feel seen.
As this business grows, I hope it becomes more than a place to shop.
I hope it becomes a place where people feel encouraged.
A place where stories are shared.
A place where healing is celebrated instead of hidden.
A place where people are reminded that even after life's hardest seasons, they can still find their way.
If you've made it this far, thank you for taking a few minutes to get to know me.
I don't believe you're "just another customer." I believe you're a person with your own story, your own battles, your own dreams, and your own North to find.
Thank you for allowing me to share a small piece of mine.
Before you go, I'd love to get to know you, too. Everyone has a story. Everyone has something they've had to overcome, something they're working toward, or something they're still trying to find. I'd love to hear yours. Feel free to leave a comment, send me a message through the website, or simply say hello. Whether you're here to shop, to read, or because something about Find Your North resonated with you, I'm thankful you're here. I can't wait to continue growing this community together.
Welcome to the North & Noble Co. community.
With gratitude,
Lindsay
Founder, North & Noble Co.
2 comments
Thank you, mama Lesa! I love and miss you more than you know!
Mama Lesa is so proud of you. I miss seeing you. I love you always. Cheers to success! You got this!!